San Diego, California September 13-18, 2015

Improving Mobile User Experience


Philip Lew

Philip Lew will discuss the differences between Usability and UX and their importance in keeping users satisfied to prevent them from disappearing or deleting the app from their mobile device. Understanding, measuring, testing and improving these key factors are critical to the success of today's mobile applications. However, sometimes these concepts can be confusing-not only differentiating them but also defining and understanding them. Phil Lew will crystallize abstract definitions into concepts that can be measured, with metrics to evaluate and improve your product, and provide examples to demonstrate the concepts on how to improve your mobile app.

  • How the meanings of usability and user experience depend on the context of your product.
  • Definition of measurements of usability and user experience that you can use right away to quantify these subjective attributes.
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